Paramount Pictures will look to support additional Dolby Atmos home theater titles via online streaming and Blu-ray Disc later this year. On September 30, 2014, Paramount Pictures will release the first Blu-ray Disc to feature a Dolby Atmos soundtrack with the #1 movie of the year worldwide, “Transformers: Age of Extinction.” Both the Blu-ray Combo Pack and the Blu-ray 3D Combo Pack will offer a Dolby Atmos soundtrack encoded in Dolby TrueHD. We have teamed up with an amazing group of industry leaders to give consumers around the world the very best entertainment experience when they choose to watch a Dolby Atmos movie in their home.” “Pioneered and perfected in the cinema, Dolby Atmos has generated tremendous excitement from the home theater industry and enthusiasts alike. Dolby Atmos, the most significant audio advancement in home theater in the last 20 years, brings consumers deeper into the story by delivering an experience that moves sound in every dimension throughout the room with amazing clarity and true-to-life detail,” says Doug Darrow, Senior Vice President, Dolby Laboratories. “Soon, home theater enthusiasts will be able to experience Dolby Atmos movies the way they were meant to be heard, right in their living rooms. The company is extensively working on a point-of-purchase sales education.

Dolby Atmos will bring new customers into the store, but a sale won’t happen without an appropriate demonstration. The efforts will complement online activities by Onkyo and Pioneer, which have created Atmos microsites with educational videos.

For consumers, Dolby Labs continues to add more Atmos content to its website, and Dolby Lab’s site will highlight audio manufacturer’s products.

Do blu ray disc have dolby atmos demo